Seeing past the marketing fluff: How to identify trustworthy biometric providers

Today, the main risk of using biometrics is not inaccuracy, but ensuring the protection of sensitive personal data. Any potential intrusion of privacy, real or perceived, risks the reputation of the companies using the technology, and has the potential to seriously damage customer trust.

Data ethicist Juraj Podroužek: “I think it’s correct to have some red lines that set out areas where AI should not venture.”

Technologies are not value-neutral; they are imbued with the values of their creators. How can the ethical values that society deem important be reflected in technologies?