Cookie Policy - Innovatrics

COOKIE POLICY

A cookie is a small text file that a website stores on your computer or mobile device when you visit the website. This cookies policy covers also the use of technologies similar as cookies (e.g. pixels).

It is important to distinguish between

first party cookies – are cookies set by the website you’re visiting. Only that website can read them;
third party cookies – are placed on your device not by the website you are visiting, but by a third party like an advertiser or an analytic system.

Session cookies are temporary cookie files, which are erased when you close your browser. On the other hand, persistent cookies stay in one of your browser’s subfolders until you delete them manually or your browser deletes them based on the duration period contained within the persistent cookie’s file.

In addition, taking into account a purpose for which cookies are used, there are:

necessary cookies – these cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. The website cannot work properly without these cookies. It is not required to obtain consent for these cookies;
statistical – also known as “performance cookies”. These cookies collect information about how you use a website (which pages you visited, links you clicked on etc.). None of this information can be used to identify you; the information is collected on aggregated basis and, therefore, anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited;
marketing – these cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always placed by third-party. You may refuse/block these cookies without impact on your experience with our website. Please note that some of these third parties or their equipment are located in the United States, which are not considered as a country providing an adequate level of protection of personal data. In all of these cases there is a cross-border transfer of personal data to the USA on the basis of standard contractual clauses approved by the Commission (see table below).

Our website uses the following cookies:

NECESSARY COOKIES

Name	Purpose	Duration	Provider	Safeguards (when data are sent to a third country)
rc::a rc::b rc::c	distinguishes between humans and bots.	Persistent Session Session	google.com	https://privacy.google.com/businesses/controllerterms/mccs/
what-intent	determines the device used to access the web site. Allows the web site to be formatted accordingly	Session	Innovatrics.com

STATISTICS

Name	Purpose	Duration	Provider	Safeguards
__utmz	Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics	179 days	Innovatrics.com	https://support.google.com/analytics/answer/3379636?hl=en To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
_dc_gtm_UA-#	Used by Google Tag Manager to control the loading of Google Analytics script tag	1 day	Innovatrics.com	https://support.google.com/analytics/answer/3379636?hl=en To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
_ga	is used to generate statistical data on how the visitor uses the web site	2 years	Innovatrics.com
_gat	Used by Google Analytics to throttle request rate	1 day	Innovatrics.com	https://support.google.com/analytics/answer/3379636?hl=en To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
_gid	is used to generate statistical data on how the visitor uses the web site	1 day	Innovatrics.com
_hjAbsoluteSessionInProgress	counts how many times a web site has been visited by different visitors	1 day	Innovatrics.com
_hjid	obtains data on visitor behaviour for statistical purposes	1 year	Innovatrics.com
_hjTLDTest	detects the SEO-ranking for the current website	Session	Innovatrics.com
Collect (pixel)	Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels	Session	google-analytics.com	https://support.google.com/analytics/answer/3379636?hl=en To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.[btlaw2]

MARKETING

Allow

Name	Purpose	Duration	Provider	Safeguards
_fbp	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	3 months	Innovatrics.com	https://www.facebook.com/legal/terms/page_controller_addendum
_gcl_au	Used by Google AdSense for experimenting with advertisement efficiency	3 months	Innovatrics.com	https://privacy.google.com/businesses/controllerterms/mccs/
ads/ga-audiences	Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites	Session	google.com	https://support.google.com/adspolicy/answer/54817?hl=en https://privacy.google.com/businesses/controllerterms/mccs/
fr	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	3 months	Facebook.com	https://www.facebook.com/legal/terms/page_controller_addendum
IDE	Used by Google DoubleClick to register and report the web site user’s actions after viewing or clicking on one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.	1 year	Doubleclick.net	https://policies.google.com/privacy?hl=en-US https://privacy.google.com/businesses/controllerterms/mccs/
ls_smartpush	Used to track visitors on multiple web sites, in order to present relevant advertisement based on the visitor’s preferences	2 months	Innovatrics.com
NID	identifies a returning user’s device. The ID is used for targeted ad.	6 months	google.com	https://privacy.google.com/businesses/controllerterms/mccs/
pagead/1p-user-list/#	Tracks if the user has shown interest in specific products or events across multiple web sites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between web sites.	Session	google.com	https://privacy.google.com/businesses/controllerterms/mccs/
test_cookie	Used to check if the user’s browser supports cookies	1 day	doubleclick.net	https://policies.google.com/privacy?hl=en-US https://privacy.google.com/businesses/controllerterms/mccs/
tr	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	Session	Facebook.com

According to Sec. 55 par. 5 of the Slovak Act no. 351/2011 Coll. on electronic communications, the use of the relevant settings of a web browser or other computer program is also considered as consent for the purpose of storing or accessing information stored on the user’s terminal device.

You can set your browser to notify you when you receive a new cookie, or block the cookies completely. Learn more about how cookies can be managed by the most used browsers:

Google Chrome

https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en

Microsoft Edge

https://support.microsoft.com/sk-sk/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy

Mozilla Firefox

https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Microsoft Internet Explorer

https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies

Opera

https://help.opera.com/cs/latest/

Apple Safari

https://support.apple.com/en-gb/safari

THE CONTROLLER AND ITS CONTACT INFORMATION

Innovatrics, s.r.o.,

with its registered seat at: Pri vinohradoch 82, 831 06 Bratislava, Slovak Republic,

ID No.: 36 280 712, registered in the Commercial Register of District Court Bratislava I, Section Sro, File No. 39481/B.

If you want to communicate with us about personal data protection issues, please use the following contacts:

E-mail: gdpr@innovatrics.com
Contact address: Innovatrics, s.r.o., Tomášikova 64, 831 04 Bratislava, Slovak Republic.

For more details about your rights, please refer to our Privacy Policy.

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We may change or modify this COOKIE POLICY at any time, in particular with regard to legislative changes in the area of personal data protection which may be adopted in the future. If we do so, we will inform you accordingly.